The Red Dot Design Award is one of the largest and most influential competitions in the world’s leading design competitions. It is known as the “Oscar” in the design world. Winning the Red Dot Award means that the appearance and texture of the product has obtained the most authoritative “quality assurance”.
We have collected some designs from 2019 awarded packaging designs and share with you by this article.
This packaging design is infused with the history of the long-established Hagenbeck Kaffee coffee brand. Inspired by the famous Hagenbeck Zoo in Hamburg, this coffee was also traded as the “tiger brand” in the mid 20th century. The relaunch is marked by graphic reduction with the goal of making the face of a tiger, created using shapes and lines, stare at and address customers directly from store shelves. The front of the packaging prominently features the brand name “Hagenbeck” placed directly between the eyes and nose of the illustrated tiger without disrupting the tiger image itself. The background is unusually white for a coffee brand yet looks sophisticated thanks to a stand-alone copper design that acts as an eye-catcher. Grabbing attention, the graphically integrated packaging text provides information about the history of coffee, its origin, the manufacturer and the roasting process. This is combined with a brewing recommendation visualised in icons.
Pure Tea is an organic tea brand that covers premium-quality teas from many regions of the world. Owners and tea specialists Andreas Brehm and Ralf Janecki often visit local farmers in the Himalayas, Japan and South Africa, for example, and maintain close personal relations with them. This gave rise to the idea to call the teas after the first names of their farmers. Complemented by colourful illustrations, the packaging conveys impressions of the region where the individual teas are picked. The USP of the brand thus is communicated in a very inspiring yet incidental manner.
The “mojocoffee” retail packaging visualises the tradition that African-Americans, when in trouble, go to see a hoodoo to ask for mojo that will keep them safe. Based on the blues song “Got My Mojo Workin’”, the packaging communicates that coffee can also act as mojo in modern society. The eponymous slogan on the front adopts spot varnish printing to create a layering effect, while the side features surreal illustrations split into eight puzzle pieces. When the eight sides of the four bags are put together, they suggest a complete image of the “coffee drinkers’ extraordinary inner thoughts”.
The packaging design of the activé FiberShake combines functionality with clarity. This naturally sweetened prod-uct packed in individual portions can be prepared quickly and offers a long feeling of satiety. Users simply shake the powder with water or milk, and then after four minutes it turns into a delicious pudding. The packaging of the bag features a design with strong colours, while the various flavours are also marked in distinctive hues on the outer packaging. For instance, purple refers to the flavour chocolate and black stands for vanilla.
About Lanker Pack
Since 2004, Lanker Pack has been supplying secure and reliable packaging materials for food and non-food industries. We have been accumulated rich experience–from raw material development right through to production and quality control, we guarantee perfection in every product.
Using state-of-the-art equipment, we create a wide range of products that includes pe-made pouches (stand up pouches, flat bottom pouches, coffee pouches, side gusset pouches, retort pouches, spout pouches, shaped pouches, etc) and stock (VFFS films, Lidding Films, etc.)
Our factory is accredited to several widely accepted standards including BRC, ISO22000, GMP, HACCP and has also achieved U.S. Food and Drug Administration.